Start by selecting a 15-second intro to match your colors across platforms. This concise opener sets the tone and enables you to build a modular set of clips that can be rotated in ads, landing pages, and social streams. A consistent avatar and typography reinforce recognition, and this approach builds a repeatable workflow that never stalls, helping you complete clips quickly.
arabias and global markets respond to stories that reflect values, not just visuals. Use an avatar-led narrative to scale content across arabias and the broader market. A single voice model and modular scenes reflect your palette and tone, enabling automation of pacing, captions, and transitions. This available asset kit reduces production time and completes multiple variants with identical quality. Reuse a few core tools to power some campaigns and drive sales while staying consistent.
Design workflows that take a core concept and transform it into formats for different players: social feeds, in-app media, and landing pages. The take is simple: reuse color tokens, avatars, and motion blocks to complete each cut. The automation layer fetches captions, alt text, and metadata, making the distribution pipeline reliable across platforms and market segments.
Color science matters: define 3 tokens and let the system match hues across assets. When every asset reflects the same palette, your visuals read as a coherent story on every player and screen. The result is amazing in practice: faster prep, consistent feel, and higher engagement across markets.
Never skip testing. Take data from small tests to refine scripts, tempo, and avatar expressions. This approach will transform your workflow, turning rough drafts into polished clips ready for sale campaigns and evergreen content, available across channels.
Prepare brand assets for HeyGen use
Right now, centralize all creative assets in a single, clearly named folder and establish subfolders for logos, photo assets, images, voiceovers, and podcast audio. Use a consistent naming convention: logo_primary.svg, hero_photo_001.jpg, product_icon_01.png. Keep vector logos in SVG or EPS and raster assets in PNG or JPEG; include transparent variants where needed. This structure keeps teams aligned, helps experiences remain seamless, and instantly supports fast requests today. This makes collaboration faster and reduces back-and-forth, helping teammates pull assets together today.
Whether the visuals support quick promos or longer narratives, implement a rigorous color system: primary and secondary colors, hex codes, a neutral grayscale, and clear contrast rules. Produce a color asset file and export logos as SVG and PNG with transparent backgrounds. Capture typography tokens: font families, weights, line heights, and fallback options. This ensures consistency across experiences today.
Prepare logo and image assets: deliver high-resolution files (min 3000 px on the long edge), ensure color space is sRGB, and provide crops for 16:9 and 9:16. Rename assets exactly to the convention (e.g., logo_primary.svg, hero_16x9_01.jpg). Attach alt text metadata and caption guidance. This helps the system render scenes seamlessly across formats instantly today.
Prepare voiceovers and podcast audio: upload scripts with tone notes; provide multiple voice options; deliver highly clean audio: 44.1 kHz, 16-bit WAV or MP3; share separate tracks for music and effects; attach timing cues; ensure licensing rights exist for distribution.
Assemble a concise asset provenance and rights sheet: meet ownership terms, note usage rights, and record expiration dates. Apply a centralized access policy so teams pull assets together without delays. Run a quick preview to verify color, typography, and asset alignment; package the complete kit – logos, color tokens, typography, images, audio – enabling customization and personalized experiences across campaigns today.
Choose and export logo, font files, and hex color codes
Recommendation: Export the logo as SVG for scalable use, save a PNG variant for previews, download font files in OTF or TTF, and store hex color codes in a single palette file.
Through a centralized assets folder, connect all materials and keep them organized by a clear naming scheme: logo.svg, logo.png, font-family.otf, font-family.ttf, and color-palette.json.
When you finalize assets, analyze licensing, ensure legal rights, and document usage rules so teams avoid disputes across markets; aim for an impactful look.
Seamlessly translate hex codes into CSS variables or a JSON stylesheet; test across devices to preserve contrast and accessibility, then localize palettes for different regions. Does your palette meet accessibility standards?
Casting color stories into scenes keeps consistency across materials; which assets were made for which project helps a designer analyze impact and maintain a coherent look.
Steps sequence: 1) select assets, 2) analyze metadata, 3) save in native formats, 4) connect to the project library, 5) archive for future campaigns.
Automated workflows leverage software to generate a perfect asset bundle, save time, and ensure data integrity; keep a log of changes and synthesys notes for the team to reference.
Here your quick checklist helps teams apply assets across scenes, building scalable branding, and manage data across campaigns.
Build a reusable brand kit inside HeyGen
Start by building a centralized kit that stores color palettes, typography, logos, and reusable templates to instantly guarantee consistency across campaigns.
Structure your kit: Create a primary style, a secondary style, and a cover story that reflects your narrative. Use these templates to standardize captions, lower thirds, and callouts. This reflects your style and speeds up review.
Converter-ready assets include logos in multiple formats, color values in hex, and typography tokens. This lets the manager approve quickly and keeps communications clear.
Cover guidelines with examples: show how visuals appear across social, email, and presentations; maintain that consistency across many touchpoints. These templates are truly reusable and reduce time spent on setup. That means updates are identical across assets–thats fast.
Effortlessly reuse assets: when a new campaign is needed, adjust colors or swap imagery within the same style; the rest stays the same. This is amazing for fast iterations and faster time than manual fiddling for the person in charge.
Discovery and review: run a quick check to confirm visuals align with the story. Theyre ready to be deployed instantly across channels; this approach covers many formats and time zones.
Format product images and short clips for HeyGen templates
Use a repeatable pipeline to format images and short clips for template slots. Real-time previews meet identity guidelines and ensures a consistent experience across platforms. Learn from academy resources, save time, and deliver experiences reflecting your values. The workflow makes asset prep efficient, youll save minutes and keep logo quality intact while teams collaborate smoothly.
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Images – sizing and format
- Aspect ratios: 1:1 square for grids, 4:5 portrait for product highlights, and 16:9 horizontal for banners.
- Dimensions: 1080×1080, 1080×1350, or 1920×1080; export JPG or PNG in sRGB; maintain clean backgrounds; center the product with a safe margin.
- Preserve sharpness by moderate sharpening; avoid heavy compression; use consistent naming like product_color_01.jpg.
- Reserve logo space in the corner to avoid overlap of key visuals.
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Clips – duration and motion
- Keep 5–10 seconds; apply subtle motion such as pan or gentle zoom up to 15%; ensure captions stay legible.
- Sync visuals with voiceovers; use simple transitions to reduce distraction.
- Export as MP4, H.264; target 1080p; bitrate around 4–6 Mbps for crisp playback.
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Template alignment – assets and branding
- Choose a customizable tool; lock fonts and the color palette; place the logo in a safe corner.
- Attach voiceovers where needed; enable captions; ensure messaging highlights features and benefits.
- Organize assets in an academy folder; apply consistent naming; map assets to platforms used by businesses.
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Quality assurance – review and export
- Real-time previews on mobile and desktop; verify color consistency and logo presence across scenes.
- Check file sizes and encoding; save final versions in the project archive; confirm accessibility considerations.
- Test experiences across channels to ensure a cohesive look across feeds.
Set up subtitle and multi-language script files
Export a master script that includes scene labels and timecodes, then build language-specific subtitle files that align to minutes, creating an impactful foundation for localization.
Store captions in SRT or VTT formats; keep language codes clear: en, es, fr; place each file in a dedicated folder on your website for quick language selection.
Attach subtitles to the right camera angles and slides, ensuring proper coverage for voiceovers; verify that each line matches the spoken segment.
There are standard checks for timing, line length, punctuation; analyze results, adjust spacing, and verify UTF-8 encoding; these are reliable solutions for multi-language assets.
Workflow integration: push subtitle assets into programs used by branding teams; integrate with academy course platforms; track engagement metrics about viewer minutes.
Choose a naming scheme and glossary to cover languages consistently; use right filename prefixes and slide references to avoid drift across updates.
Practical tips for teams: ensure accurate timing for voiceovers, reuse segments across slides, build a scalable system that supports multiple brands and websites.
Create a branded AI video in HeyGen: step-by-step
Begin with a tight brief and a 60-second script that targets two audiences: students on campus and prospective employees. Make the plan multilingual to unlock reach beyond a single locale, and set a clear CTA to post engagement metrics exactly.
Step 1: Pre-production – assemble assets from the employee roster, logos, product shots, and B-roll. Draft a storyboard featuring three scenes (about 15–20 seconds each) and prepare a 1-page script in two languages. Use a short tutorial to align contributors, and dont miss any asset.
Step 2: Production – record a clean voiceover or contributor narration; keep pace under 2.5x; keep captions on point, and ensure accessibility through multilingual captions. Use apps to capture footage from teams and fetch on-location shots. Aim for amazing audio quality and consistent visual rhythm, supported by modern tech.
Step 3: Post-production – trim, color-correct, and integrate identity cues without overloading the viewer. Prepare several versions for different channels, including a shorter cut for presentations and a longer cut for posts. Check that the final clips align with data-driven goals (sales, awareness).
Step 4: embed and distribution – embed the finished videos into internal tutorials, campus newsletters, and student apps. Use a single creator persona across scenes to maintain consistency; ensure captions and thumbnails are accessible. Use standard formats to embed into apps and LMS platforms used by university teams.
Step 5: review and iterate – watch performance data and adjust scripts for the next batch. A quick post-release check helps the team refine the approach; keep productivity high and avoid unnecessary hassle. Document learnings in a lightweight tutorial or internal books for future reference.
