Create Commercials with Text Prompts & AI | Step-by-Step Guide" >
Start from a single, well-defined input to unlock fast, easy, usable streaming demos. This approach keeps effort focused, helps you learn quickly, take tangible results from the first pass, and avoid overbuilding.
For visuals, image-to-video pipelines let you transform a still image into motion without a shoot. craft a concise narrative, set pacing, and keep transitions clean to enhance authentic tone. mention differentiators like color palette, typography, and logo placement to stand out.
Build into your workflow a repeatable pattern: input → generate variants → critique → refine. Define a keyword to anchor concepts and keep outputs usable across platforms. This loop supports learn quickly, especially for fast testing and usage notes.
Drop risk by starting small: a short demo clip, remove frames that do not add value, retain the strongest moments, captions, and CTAs. This discipline keeps content good for streaming, social, and ad networks.
Extend your pipeline into scalable assets: streaming-ready video, captions, alt text, and metadata in a single package. Build into a reusable kit that performs well across placements, effectively supporting authentic visuals and clear differentiators.
Create Commercials with Text Prompts & AI – Step-by-Step Guide: Text to Ads with AI Ad Maker
Lock 3 concise promotional messages and run them through heygen‘s AI Ad Maker to produce multiple variants in minutes, then compare results side by side.
In your workspace, assemble assets: logo, productservice specs, and visual style. Keep hands free for quick tweaks. The system reads the message and builds scenes automatically, primarily focusing on differentiators that set the brand apart.
Language setup matters: deliver content in several languages, while maintaining tone. The results show consistent quality across formats: social banners and short videos.
For paid campaigns, test a 60month plan that matches your budget; some brands pair a paid tier with HeyGen assets to keep costs predictable. The key is to measure results and iterate rapidly.
When a variant shows a clear value proposition, you can assemble additional scenes by reusing the same cues; this reduces time to publish and increases usable content for multiple channels.
Track performance with simple analytics; watch engagement curves and adjust callouts, imagery, and wearing styles to fit the right audience. Use waymarks for funnel steps and ensure the branding remains known, never diluted.
In practice, you get fantastic results when content stays focused on the productservice promise and the audience’s needs. The workflow is easy, the workspace stays organized, and outcomes show a lift in content performance across channels.
Turn a Marketing Brief into a Full 30s Commercial with an AI Ad Maker
Set a single starting objective: achieve cost-effective roas within the first 30 seconds of the spot. Then translate the marketing brief into three core moments: what customers feel, why this product matters, and a persuasive next action. Use the text-to-video module introduced in the workflow to convert copy into scenes, visuals, and sound cues. Aim for an expert-grade look that scales across years of campaigns.
Map the audience signal to a sequence and define a plan for each second: 0-10 seconds establish context, 10-20 seconds present the promise, 20-30 seconds close with a sanction and call to action. Choose the mode that best fits the goal: informative, emotional, or product-led; this keeps the pace tight and the control clear. Analytics show this approach increases roas and keeps costs cost-effective over multiple generations. Benchmarking aligned with googles standards validates this approach. The table below helps track input, output, and reviews externally as needed.
Asset planning and production follow a seamless workflow: gather brief, generate storyboard, render scenes, mix audio, and produce a final cut. The hardware used for rendering can speed up iterations; ensure parity so the visuals look consistent across generations. Then deploy a small A/B test to validate goals and adjust pacing, copy, and visuals within the 30-second limit.
| Step | Input | Output | Notes |
|---|---|---|---|
| 1. Brief decode | Marketing brief, goals, constraints | One-page plan with objective, key message, CTA | Set starting KPI |
| 2. Script to storyboard | Single-sentence logline | Storyboard frames, shot list, timing | Keep captions concise |
| 3. Text-to-video render | Assets, brand palette, typography | Initial cut, audio cues | Seamless 30s loop |
| 4. Review & iterate | Feedback comment | Revisions ready for export | External review if needed |
| 5. Export & measurement | Final cut, variants | Publish-ready files, campaign metrics | Track goals, roas, and consistency |
Craft a single-sentence prompt that defines audience, offer, and desired emotion
Recommendation: Audience: busy creators seeking realism; Offer: built, full clip library of seamless midjourney-based assets optimized for immediately posting; Emotion: confidence, freedom, and ease.
- Precise audience: specify segment (e.g., solo marketers, small teams) plus their needs (fast turnarounds, authentic tone) and constraints (weeks of campaigns, limited typing). Use terms available to signal reach (available, everyone).
- Offer clarity: describe deliverables (clip library, templates, captions, messages), emphasize a built-in workflow that is seamless, and note speed (immediately) and compatibility with posts across platforms.
- Emotion target: pick 2–3 adjectives (confidence, freedom, ease) and ensure the sentence signals how audiences should feel after viewing.
- Draft one-sentence structure: place the audience first, then the features, finish with the emotional cue; aim for a concise line that fits a single caption or clip description.
- Assess constraints and potential cons: keep the total length tight, avoid jargon, and ensure the line remains readable; if needed, break into two parts across different messages while keeping a single-sentence intent in the primary caption.
- Test and iterate: run messages over a month, track click-throughs, posts engagement, and adjust; credit contributors when used; measure results across weeks to confirm impact.
Specify visual style, aspect ratio, and a shot-by-shot storyboard in the prompt
Lock a cinematic visual style, clamp an aspect ratio (16:9 for broad screens, 9:16 for mobile, or 2.39:1 for epic banners) in the prompt, and embed a shot-by-shot storyboard that maps each frame to a clear goal. leonardo provides a concise language that input can digest, so predisai generates predictable renders while making the workflow easy for owner and teams; these messages are crafted for audiences and advertisements. This approach can be huge in impact and scales for long campaigns.
Build the storyboard with waymarks that divide the sequence into scenes and transitions, especially from establishing to product reveal to CTA. For each frame, specify these elements: shot_size (WS, MS, CU), camera_angle (eye, low, high), motion (static, push, pull, dolly, pan), duration (3–6s), lighting (skybeams, key/fill), color grade, on-screen text, and goals. Describe the actor or object wearing the product, and note how the scene transitions into the next. Include location, wardrobe, and prop input so predisai can generate consistent visuals. This structure helps everyone view and critique the sequence; these inputs turn creative intent into concrete visuals. The result is a set of precise frames that guide production rather than leaving it to chance.
Make the prompt accessible to audiences by using clear terms and concrete input blocks. Tag scenes with goals, benefits, and audience notes so predisai can tailor visuals to the target demographic. These messages show how everyone can visualize the concept while staying on-brand, and can be reused across advertisements with minor tweaks. For a 20-second cut, plan four to six frames, each 4-5 seconds, and keep transitions tight so the pace stays readable. The owner retains control over wardrobe, locations, and color grade while the AI produces variations that preserve consistency.
Example elements to place in the prompt: aspect_ratio=16:9; visual_style=cinematic; color_grade=neutral with brand blue; frames: 1) establishing shot; 2) product close-up with model wearing; 3) action shot showing use; 4) benefit-focused close-up on screen text; 5) end card with logo and CTA. Duration: 4s per frame; fps=30; lighting: skybeams for drama, practicals for realism; input: location=city rooftop, wardrobe=modern casual, actions=holding product, target_age=25-44, languages=en; these inputs come together to produce a cohesive advertisement across platforms, and the result shows how easy it is to convert ideas into visuals. These inputs come as ready-made blocks.
Choose voiceover tone, language, and reading speed for 15s, 30s, and 60s cuts
Recommendation: English, bright and confident tone for 30-second cuts at 165–185 wpm. For 15s, push to 190–210 wpm via a punchy, happy delivery; for 60s, relax to 140–160 wpm and adopt a calm, explanatory cadence. This actual mix boosts conversion, scales across media, and supports the plan to reuse assets on platforms. Prepare a scratch list of what to say to speed the edit and align to the latest brand guidelines.
Language and tone mapping: Start in English for core businesses in North America and Europe; add Spanish or French for regional reach. The plan to incorporate variants across markets remains crucial, using a master script created for text-to-video assets. In heygen, youre able to audition tones and select voice speeds per cut. For motion segments, choose a dynamic, energetic voice; for product details, a calm, authoritative style; for testimonials, a warm, believable delivery. Use a game plan to adapt the same script to 15s, 30s, and 60s by breaking content into segments: hook, value, proof, CTA. Theres a direct link between tone and conversion. Deliver without sacrificing clarity, and ensure the media assets align across platforms while respecting the brand.
Operational details: token budgets: 15s ~ 60–90 tokens; 30s ~ 120–180 tokens; 60s ~ 240–360 tokens. The long-form text-to-video capacity lets you edit long scripts into shorter cuts without losing coherence. This can bring faster iteration and actual results for businesses across media. Maintain a list of changes and apply them across all cuts; the latest templates support batch updates on platforms, bringing freedom to experiment with pace. For long scripts, split narration into sections and adjust order as needed. Reuse assets without extra cost, free up time for plan and optimization. The result is happier audiences and stronger conversion across channels.
Map scene timings and place a clear CTA at the highest-attention moment
Peak attention moment is your CTA target. Intelligence from a capable model and test cycles, guided by prompting, reveals when audiences pause, replay, or click. A notable team should map segments and ideas, then place the CTA at that moment to maximize clicks.
Timeline and segments: For a 30-second format, hook 0-3s; problem 3-7s; demonstration 7-15s; social proof 15-23s; CTA 23-30s. For a 15-second scratch version, adjust: hook 0-2s; quick benefit 2-6s; proof 6-10s; CTA 10-15s.
Testing method: run a/b tests using prompting variants; compare retention curves and clicks; let the model inform refinements.
CTA design: apply high-contrast frame, legible typography, and motion to hit the highest-attention moment; write concise words for the CTA to maximize response; include a single clear action such as ‘Click’ or ‘Learn more’.
Format compatibility: YouTube placements lean on quick, scannable visuals; evolving audiences require tone alignment; align styles and tone to audiences; keep consistency across channels; embrace customizable templates to ease production.
Execution notes: maintain a set of ideas, test placements, track timing accuracy; hiring a small team to ensure repeatable results; use a simple prompting instruction so the process stays customizable and produces reliable outcomes.
